Geo Targeting also known as geolocation based targeting is the process of targeting website visitors based on their geolocation i.e. country, state, region, city, postal code and so on. Geo targeting has become a widely used technique in web marketing and advertising today as it greatly helps to increase conversion rate on websites. This is primarily because geo targeted web content is more relevant to a website visitor making it easier for the content to attract a visitor’s attention and in turn convert the visitor into a click or sale.
Geolify was developed with one aim in mind, to make geo targeting for website as easy and seamless as possible so that everyone can enjoy the benefits of this amazing marketing technique even if they have little or no coding experience. The entire process of accurately finding out a visitor’s location from their IP address to delivering location based images, content and url redirects on a website can be done in a few simple steps with Geolify.