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8 Ways Geo Targeting Can Help An E-Commerce Store

Geo targeting is an excellent tool for webmasters running an online store. There are plenty of benefits of using geo targeting in an ecommerce environment to increase sales from customers and improve overall business profits. If you haven’t heard of what is geo targeting all about, I will give you a brief breakdown.

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Being Local – A simple way to lower bounce rates and increase conversion

I have run a few e-commerce websites in the past and realised quickly that people like to buy from others that are located close to them. This is because it builds trust with a user knows you are located nearby.

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Change Content Depending On Visitor IP Address

Dynamic web content that changes based on visitor IP address is one of today’s single most effective marketing techniques used especially in e-commerce type websites or websites that target specific countries or cities.

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Change Phone Numbers Based On Visitor Geolocation

Changing your contact phone number on your website to suit a visitor’s geolocation is a great way to improve call through rates to your business. Many businesses today are global or have multiple branches in a country. As a result they have multiple contact phone numbers to serve their span of customers.

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Creating A Geo Targeted Location Based Banner Advertisement

Geo targeted based advertising banners that change depending on visitor geolocation is perfect method of attracting the attention of local visitors that your business can provide services for.

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Creating A HTML Select Box With Automatic Country Selection

This is a great way to improve use experience in your website where you don’t require the visitor to scroll through a long list of countries in order to find theirs. It is so much better for the user when their location has been preselected.

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Figuring out the fastest way to double your website revenue

Over the years, I’ve asked myself the question, what would I need to do in order for me to double the revenue I am currently earning? Well often I’ve concluded its rather straight forwards, either I double the number of visitors I get or I can double my conversion rate.

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Geo Targeted Location Based Ads

Ever had a website that has very useful content targeted to an audience in one particular country but find that you have massive amounts of traffic from visitors in other countries? A perfect example is an e-commerce store that offers products for sale in one country only but with plenty of useful product information, blogs and FAQs that it website attracts thousands of visitors from all over the world.

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Geo Targeting And Ad Space Maximization

A primary source of income for today’s websites is from displaying advertisements in the form of banners, images and text. Getting more people and businesses to advertise on your website is key to increasing your revenue. However you mind find that ad space on your website is limited because it is not sensible to flood your website with too many ads.

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Geo Targeting and Geolocation In WordPress

This article explains how easy it is to incorporate geo targeting into your WordPress website along with how you can get the geolocation of visitors in your WordPress website in a few simple steps. It also discusses the benefits of geo targeting your WordPress website and how it can drastically improve conversion rate and browsing experiences for your visitors.

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Geo Targeted Affiliate Links

See how you can use Geolify to create smart geo targeted affiliate links to successfully market your affiliate products. Use Geo Links to send visitors to country specific or location specific URLs to maximize conversion rate.

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Geo Targeting Script

Geo targeting is the process of targeting a website visitor based on their geolocation. For example you can deliver various types of content on your website based on the visitor’s country. Geo targeting can be extremely useful in optimizing visitor conversion rate and in turn boost your website’s ROI.

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Geo Targeting Shipping Banners In Your Online Store

Geo targeting shipping banners in your online store is a great way to tap into local markets and increase sales.This article explains why this is the case and also provides you with information on how you can use geolocation to geo targeted your shipping banners.

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Geolocation

Today we will be explaining the terminology ‘geolocation’ along with the methods to obtain the geolocation of a visitor and how it can greatly improve a website’s conversion rate.

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Geolocation Based Content

Geolocation based content is an internet definition utilized to specify content that is related to a particular location which can be a country, region, city or even a suburb. Location based content is content that attracts attention or is highly relevant to a visitor from a particular location.

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How Can Geo Targeting Boost Sales From Local Customers?

As technology improves and the world moves towards and online market, there are plenty of bricks and motar businesses opening up e-commerce stores to enable their customers to purchase products online. The cost of running a physical store is also skyrocketing these days and most local shops find it more profitable to convert to a complete online based business. For example your local lighting store selling lights for homes can easily close down and move to a complete online business and save thousands in rent every month and still offer the same range of products to their customers.

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How Can Geo Targeting Improve Click Through Rate

The term location based marketing is used when marketing content and techniques ae tailored to target the ‘local’ customer. ‘Local’ meaning a customer in a certain location in the world which can be anywhere from a whole country or a small city.

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How To Display Visitor's Country On Your Website?

Display a visitor’s country on your website can make a visitor feel more at home and improve their browsing experience. As soon as the visitor sees their country name on your website for example in your websites headline or just a simple welcome message, it instantly grabs the visitor’s attention and builds trust.

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How To Display Visitor's City On Your Website?

Displaying a visitor’s city name on websites is a widely used technique to show that your business is local and located near your visitors. Providing a local touch by showing the city the visitor is from is a great way to boost conversion rates and trust of your website.

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How To Display Visitor's City On Your Website?

Displaying a visitor’s city name on websites is a widely used technique to show that your business is local and located near your visitors. Providing a local touch by showing the city the visitor is from is a great way to boost conversion rates and trust of your website.

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Improving Website Browsing Experience By Geotargeting

Geo targeting a website has many advantages however one of the key differences it can make is its ability to improve a visitors browsing experience.

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IP Address Blocker

Blocking visitors with a certain IP addresses from accessing a website is a widely used method today for spam protection. Often websites receive thousands of spam visitors both human and robots that can chew up precious server resources as a result slowing down a website.

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Javascript, Visitor Geolocation and IP Address

Javascript is a language that is widely used in web development to determine visitor geolocation that can be utilized for creating dynamic web content. However before you utilize Javascript, you will need a service that can convert a visitor’s IP address to a meaningful geolocation in the world i.e. a particular country, state or city.

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Location Based Marketing Using Geo Targeting

The term location based marketing is used when marketing content and techniques ae tailored to target the ‘local’ customer. ‘Local’ meaning a customer in a certain location in the world which can be anywhere from a whole country or a small city.

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Location Segmenting With Geolify

Geolify’s location selector tool allows your to easily form a group of countries, regions and cities to target your content, images and redirects. Follow the simple rules below to create your location segment. A number of examples are also shown to aid you.

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Non Intrusive Geo Location

Non intrusive geo location as the term suggests is the process of determining a website visitor’s location (country, state & city) seamlessly without informing the visitor that their location is being extracted.

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Redirect Visitors Based On IP Address

Redirecting visitor’s based on their IP address more importantly their geolocation is a widely used marketing technique by big multi national companies who operate in various locations. Such companies may have numerous domains or subdomains each dedicated to serve customers at a particular location.

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Redirect Visitors By Country

Redirecting visitors by country is a very useful way of sending visitors from specific countries to your correct web page or sub domain.

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The way to optimize your website bounce rate efficiently

Your website bounce rate says a lot about how engaged your visitors are with your website content along with how relevant it is to them. In order to own a successful website, it is important that you learn to reduce the bounce rate as much as possible. Reading this article will give you an idea of one of the better ways to go about achieving this.

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Using Geo Targeting To Block Visitors by IP Address & Location

Often websites prefer to block certain visitors from surfing their content. This could be simply because the website owner does not want a certain group of users from a particular country, state or city from viewing material on their website. It could even be that the website owner wants to block all overseas visitors to save bandwidth.

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Website Geo Location URL Redirection

URL geo redirection is another term for redirecting a website to another URL based on the location of the visitor to the website.

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Website Personalization

In the last 2 -3 years of web development the plain static style design has started to disappear. Websites now are more rich and dynamic. They are user friendly and personalized to your criteria. You may not notice this, but most big organisations have very dynamic web pages that change based on you. By creating a web page that is tailored to your specifics, these organisations can better capture your attention and in turn convert.

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