How the audit works
Ranking in AI search is not the same game as ranking in Google. ChatGPT, Claude, Perplexity and Gemini each pull from different crawlers, weight different signals and cite different sources. A brand that ranks on page 1 of Google can still be completely invisible inside ChatGPT - and usually is.
The Geolify GEO audit scores your brand on the five signals that actually move the needle inside AI answer engines:
- AI crawl access. Can GPTBot, ClaudeBot, PerplexityBot and Google-Extended actually reach your content? Many sites are silently blocking them via Cloudflare defaults or an over-restrictive robots.txt.
- llms.txt presence and quality. llms.txt is the emerging standard that tells AI crawlers which pages to prioritise. Without one, AI engines fall back to guessing from your sitemap.
- Entity graph strength. Is your brand a disambiguated entity that the knowledge graph recognises, or just a string of letters? This is the #1 reason ChatGPT says "I am not sure which company you mean."
- Schema markup coverage. Organization, Product, FAQPage, Article, LocalBusiness - the schemas AI engines actively look for when deciding whether a page is answer-grade.
- Citation density and brand Q&A coverage. Do you have pages that directly answer the exact prompts users type into ChatGPT and Perplexity about brands like yours?
What to do with your score
Every issue we surface is linked to either a free Geolify tool that fixes it or a paid package that handles it end to end. If you are technical and want to move fast, the fastest wins usually come from our llms.txt generator, FAQ schema generator and AI content access simulator. If you want the whole thing handled, our GEO packages fix every issue the audit flagged, usually within a 30-day push.
Frequently asked questions
What is a GEO audit?
A GEO (Generative Engine Optimization) audit measures how visible your brand is inside AI answer engines like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. It looks at entity strength, schema markup, llms.txt, crawl access, citation density and brand Q&A coverage, then returns a score plus a prioritised fix list.
Is the Geolify GEO audit really free?
Yes. The audit runs entirely in your browser, requires no signup, no card, and no account. You get your visibility score and issue list in about 10 seconds.
How is this different from a traditional SEO audit?
Traditional SEO audits score you against Googlebot and classic ranking signals. A GEO audit scores you against the very different signals that ChatGPT, Claude, Perplexity and Gemini use to decide which brands to cite - entity disambiguation, llms.txt, AI bot access, schema quality and answer-grade content patterns.
Which AI platforms does the audit cover?
ChatGPT (GPTBot + ChatGPT-User), Claude (ClaudeBot + Claude-Web), Perplexity (PerplexityBot), Gemini (Google-Extended) and Google AI Overviews. These are the five engines that drive the vast majority of AI search traffic today.