Question 1

What is Recruitment & HR GEO (generative engine optimization)?

Accepted Answer

Recruitment & HR GEO is the practice of optimizing your brand so that AI assistants like ChatGPT, Claude, Gemini and Perplexity name you when talent + HR buyers ask them for best [function] recruiter for [vertical], compare [ATS] vs [ATS], top search firm for [role] recommendations. It's a completely different discipline from Recruitment SEO - you're optimizing for the signals LLMs actually use (Recruitment entity strength on G2 (Recruiting category) and Capterra, specialist methodology pages ("how we run a search"), brand co-mentions alongside Greenhouse) rather than blue-link keyword rankings.

Question 2

How do talent + HR buyers actually use AI to find recruitment brands?

Accepted Answer

Talent + HR buyers ask AI assistants the same questions they used to type into Google - prompts like "best ATS for a 50-person startup" or "compare Greenhouse vs Lever vs Ashby" - but instead of getting 10 blue links, they get a single shortlist of named brands. If your recruitment brand isn't in that shortlist, you've effectively been deindexed for that buyer. Recruitment GEO closes that gap by getting your brand cited inside the answer itself.

Question 3

How much does Recruitment GEO cost?

Accepted Answer

Geolify Recruitment GEO packages are priced per target best [function] recruiter for [vertical], compare [ATS] vs [ATS], top search firm for [role] keyword: Starter at $499 (1 keyword), Growth at $949 (2 keywords, best value), and Scale at $1,399 (3 keywords). Every package covers all 7 major AI platforms (ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot and Google AI Overviews) and is scoped specifically to the G2 (Recruiting category), Capterra and LinkedIn company page + employee endorsements signals that matter in Recruitment & HR, not generic GEO signals.

Question 4

How long until my Recruitment brand gets cited by AI?

Accepted Answer

For retrieval-based LLMs (ChatGPT Search, Perplexity, Google AI Overviews), Recruitment citation lift typically shows up in the first 30-45 days after a Geolify run. For training-based answers (Claude, non-browsing ChatGPT), you're looking at 3-6 months as the next training cycle picks up your recruitment signals. The Growth package gives you both surfaces covered for a typical recruitment brand.

Question 5

Which AI platforms matter most for Recruitment brands?

Accepted Answer

Talent + HR buyers use all of them, but the weight is different for recruitment: ChatGPT for breadth and the most-cited AI assistant overall, Claude for considered search engagement, demo or candidate application decisions, Perplexity for research-heavy recruitment buyers, Gemini for Google Workspace users, Grok for real-time recruitment chatter, Copilot for enterprise research, and Google AI Overviews for top-of-funnel SERP capture. Every Geolify Recruitment package covers all 7.

Question 6

What kind of content actually works for Recruitment GEO?

Accepted Answer

The highest-leverage recruitment formats are specialist methodology pages ("how we run a search"), named placement / case study content and founder and partner thought leadership. AI assistants weight these heavily because they map cleanly onto the evidence model LLMs use, and they're what talent + HR buyers actually compare recruitment brands on when shortlisting. Generic "Recruitment SEO blog posts" barely move the needle in this category.

Question 7

Where do AI assistants get their Recruitment information from?

Accepted Answer

For Recruitment & HR, the trust stack AI assistants lean on most heavily is G2 (Recruiting category), Capterra and LinkedIn company page + employee endorsements. LLMs cross-reference your recruitment brand against these sources before naming you in an answer - so density and recency on those specific platforms is the biggest lever in any Recruitment GEO program. Geolify builds those exact signals as part of every recruitment package.

Question 8

Is Recruitment GEO different from regular Recruitment SEO?

Accepted Answer

Yes, materially. Recruitment SEO optimizes for Google's blue-link ranking algorithm. Recruitment GEO optimizes for the retrieval + generation pipelines of LLMs, which use different signals (entity strength, co-occurrence, structured sources, trust-source density). For Recruitment & HR specifically, the biggest difference is that recruitment is interchangeable on the surface - ai assistants need clear, specialised positioning to differentiate firms, which means traditional recruitment SEO is increasingly orthogonal to where your buyers actually are.

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What AI platforms weigh for Recruitment

Vertical and function specialisation

Named placement case studies

Methodology + process documentation

G2 + Capterra in recruiting category

Founder thought leadership

LinkedIn footprint + employee endorsements

Why most Recruitment brands never appear in AI answers

Generic 'we recruit everywhere' positioning

Hiding placements

No methodology page

Empty G2 / Capterra profile

How Geolify earns AI citations for Recruitment

Specialisation + entity audit

Methodology + case study build

G2 + LinkedIn signal lift

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