How it works
Tick every signal your brand already owns. The builder scores your current authority against twelve weighted inputs and then generates a six-step action plan - sorted by the combined impact-over-effort ratio - for the gaps. Every action ships with a one-line "why" and a concrete "how" so the plan is actually executable. Copy the plan and paste it into your roadmap.
The twelve signals (and why they are weighted that way)
- Wikipedia and Wikidata dominate. These two alone account for ~32% of the weight because they feed training data for every major LLM.
- Schema and llms.txt are quick wins. Low effort, high impact - you control the content entirely.
- Press and research are the moat. Third-party validation is the hardest gap for competitors to close, and the strongest long-term compounder.
Pair with
Execute the plan with the Brand Entity Builder (Wikidata, schema, llms.txt), validate signals with the Trust Signal Analyzer, and track the outcome with the Discoverability Score. Background reading: entity SEO for the AI era.