How it works
Enter your brand, up to six rivals and the prompts you care about. The tool simulates per-prompt brand hits and flags the rows where every rival appears and you don't - that's your gap list, ranked by urgency.
Why chase the gap list
- Gap prompts are pre-qualified demand - you know customers are asking them, you know the answer pool is stable, and you know exactly which content is ranking.
- Fixing three gap prompts in a month typically lifts aggregate visibility by 10-15% - more than any onsite optimisation you can do in the same period.
- The gap list is the single most convincing artifact you can bring to a budget conversation - it turns 'we might be losing ground' into 'we are losing these 7 queries'.
Work the list
For every gap, use the Citation Prediction Tool to identify the likely cause and the Content Outline Generator to draft the fix.