How it works
Enter your brand name and paste any content that mentions it - a press article, a review, a blog post, a Reddit thread. The analyzer pulls every sentence that mentions the brand, scores it with positive, negative and hedging markers, and shows the aggregate sentiment.
Why hedges are the silent killer
- Hedges ("some say", "critics argue", "questionable") don't read as negative to humans but are flagged by AI assistants as doubt signals.
- A sentence with 2 positive markers and 1 hedge scores close to neutral - not the win you might think.
- Negative sentences with high-authority sources (Forbes, Reuters) are weighted 3-4x more than the same content on Reddit or Medium.
Fix the narrative
For every negative or hedged mention you can't remove, publish a stronger, more confident counter-piece that earns its own citations. Use the Brand Reputation Analyzer to simulate the downstream effect on AI descriptions, and the Brand Authority Builder to prioritise the fixes.