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Paragraph → LLM-friendly bullets

BulletFormatter

Convert dense paragraphs into the tight bullet lists LLMs prefer to pull into answers.

102 words · 5 bullets

Bullets · 4/5 good

Generative Engine Optimization is fundamentally different from classic SEO because it is optimising for retrieval by large language models rather than ranking in a list of blue links.

28w· Too long - split into two

The core unit of retrieval is the answer block, not the page.

12w· Ideal bullet length

LLMs break pages into chunks, score each chunk independently, and pull the highest-scoring chunks into their generated answers.

18w· Ideal bullet length

density of facts, clarity of attribution and the presence of structured data all matter more than keyword density or link count.

21w· Acceptable

Brands that ignore this shift will watch their organic traffic collapse as AI assistants take over the top of the funnel.

21w· Acceptable

How it works

Paste a paragraph (or three) and the formatter splits it into sentences, strips connective filler ("moreover", "this means"), and analyses each bullet for length. Bullets in the 8-18 word sweet spot are marked as ideal. Copy the whole list as markdown.

What makes a good bullet

  • 8-18 words. Long enough to carry a claim, short enough to stand alone as an answer-ready chunk.
  • One claim per bullet. Two claims stitched together confuse the retrieval chunker. Split them.
  • Self-contained. A bullet should make sense when pulled out of the page - no "this", "that", or "it" referring to earlier context.
  • Front-load the claim. Put the noun and verb first, put the qualifier last. Retrieval scoring rewards the first 5-7 words most.

Pair with

Feed the bullets into the Structured Answer Builder to wrap them in a cite-ready block, check density with the Information Density Checker, and chunk the final page with the Content Chunking Tool. Strategy reading: write content AI assistants cite.

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