How it works
The tool generates a 30-day citation volume series per assistant and computes the coefficient of variation (CV = standard deviation ÷ mean). Low CV means your brand is consistently cited - high CV means you're rotating in and out of the answer set.
Why volatility matters
- Stable citation signals tell you the assistant trusts the source; volatile signals mean you're being tested against alternatives on every query.
- Rising volatility usually precedes a drop - when the assistant starts experimenting with new sources, one of them is going to replace you.
- Falling volatility is the best leading indicator of a successful GEO campaign - it means the assistant has committed to you.
Dig deeper
Pair this with the Citation Tracker for URL-level volume and the Source Authority Tracker to see whether authority or volatility is the dominant factor.