How it works
Enter your brand and up to seven rivals. The tool scores each brand on visibility, citation volume, topic authority and schema depth, weights them into a composite and ranks the category.
Why four dimensions
- A single composite hides the diagnostic detail that tells you what to ship - you need four axes to turn 'we're behind' into 'we're behind on schema depth'.
- Visibility + citation volume are symptom metrics; topic authority + schema depth are the levers you can actually move in a sprint.
- The lead brand on schema depth is almost always the brand that ships a consistent {Article,Organization,FAQPage} stack - that pattern is reproducible within two weeks of work.
Close the gap
Use the Citation Gap Analyzer and the Content Gap Analyzer to translate the weaknesses here into a shipping plan.