How it works
Enter a competitor and a list of their URLs. The analyzer classifies each URL by its content pattern - FAQ, case study, data study, pricing page, long-form guide - and surfaces which pattern earns the most citations.
Why patterns beat one-offs
- A pattern is reproducible - a one-off viral post is not. The content type that earns citations consistently is the one you should be shipping.
- Mapping patterns per competitor tells you which format is under-supplied in the category - the rarest pattern is usually the highest-leverage one to copy.
- Pattern analysis makes attribution possible - when you ship the same pattern and it earns citations, you know the format was the cause.
Operationalise this
Run the Content Gap Analyzer to turn the dominant patterns into an outline brief, and the Content Outline Generator to ship the first draft.