How it works
Enter your brand, rivals and target queries. For each query the tool shows your simulated recommendation score and lists every rival scoring above you - the exact competitor you need to study.
Why per-query comparison
- Aggregate 'we're behind' reports don't tell you which rival to copy - per-query analysis names the specific competitor to reverse-engineer.
- A rival beating you on two queries but losing on three is a tie - focus only on the queries where the rival systematically wins.
- The queries where multiple rivals outscore you are the ones where you have a category problem, not a content problem - the fix is usually entity or PR-shaped.
Work the list
For every 'missed' row, run the Recommendation Simulator against the winning rival's page, then use the Citation Prediction Tool to estimate the lift from copying the pattern.