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Cut fluff, sharpen for citation

ContentSimplifier

Get concrete suggestions to cut fluff, shorten sentences and strip padding from your content - the moves that tilt LLMs toward citing you.

Original

Simplified

Generative Engine Optimization is a new discipline that can help brands get cited inside AI assistant answers. now, [named source] says that to rank in ChatGPT, brands need to focus on schema, entity strength, and content quality - which could be a lot of work. the [year] [name] study found that most brands are not prepared for this shift, and the [year] [institution] study shows that it could be important for them to start now than later. because AI assistants process content differently from traditional search engines, the rules have changed. Brands that use old-school SEO tactics will find that their content is not being cited.

Original

132

Simplified

106

Saved

Sentence-by-sentence

15 issues across 5 sentences

It should be noted that Generative Engine Optimization is basically a new discipline that is able to help brands get cited inside AI assistant answers.

25 words

· Possible passive voice - try active
· Filler word - cut
· Wordy phrase - simplify

→ Generative Engine Optimization is a new discipline that can help brands get cited inside AI assistant answers.

At this point in time, experts say that in order to rank in ChatGPT, brands need to focus on schema, entity strength, and content quality - which might potentially be quite a lot of work.

35 words

· Long sentence (35 words) - split in half
· Weasel phrase - name the source
· Multiple hedges in one sentence - commit to a claim
· Filler word - cut
· Wordy phrase - simplify

→ now, [named source] says that to rank in ChatGPT, brands need to focus on schema, entity strength, and content quality - which could be a lot of work.

Research suggests that the majority of brands are not really prepared for this shift, and studies show that it could be very important for them to start now rather than later.

31 words

· Long sentence (31 words) - split in half
· Weasel phrase - name the source
· Filler word - cut

→ the [year] [name] study found that most brands are not prepared for this shift, and the [year] [institution] study shows that it could be important for them to start now than later.

Due to the fact that AI assistants process content differently from traditional search engines, it is important to note that the rules have actually changed.

25 words

· Filler word - cut
· Wordy phrase - simplify

→ because AI assistants process content differently from traditional search engines, the rules have changed.

Brands that utilize old-school SEO tactics will basically find that their content is not being cited.

16 words

· Possible passive voice - try active
· Filler word - cut

→ Brands that use old-school SEO tactics will find that their content is not being cited.

How it works

The simplifier runs two passes. First, a regex-based rewrite pass cuts or replaces 30+ filler phrases and weasel attributions against a curated dictionary. Second, a sentence-level analyzer flags long sentences, passive voice, stacked hedges and wordy phrases sentence by sentence - so you can see exactly where to cut.

Why this lifts AI citations

Short sentences embed better - retrieval embeddings carry one idea per vector; long sentences dilute the signal.
Hedge words read as uncertainty - assistants penalise content that hedges on factual claims.
Weasel attributions waste a slot - "experts say" signals nothing; a named source turns the same claim into a gold-star citation.
Filler dilutes density - every cut filler word raises facts-per-word, which is the actual citation signal.

Pair with

Measure the before-after with the Content Clarity Analyzer and the Information Density Checker. Then run the cleaned copy through the Citation Optimizer to see the lift. Full playbook: content-to-cite guide.

Related tools

Content Optimization

Content Clarity Analyzer

Flesch reading ease, average sentence length, passive voice ratio, and clarity scoring - the readability signals that make LLMs pick your content over denser competitors.

Content Optimization

Information Density

Signal-to-fluff ratio: how much of your content carries real information vs. filler. LLMs reward density hard - this tool tells you what's dragging you down.

From the Knowledge Hub

Tutorials

Write Content AI Assistants Cite

Forget classic SEO copywriting. AI assistants reward a very specific content shape - declarative answers, atomic facts, structured comparisons and source-grade prose. The exact format that gets you cited, with templates.

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