How to use it
Toggle between Person (for author bio pages) and Brand (for the brand entity itself) and fill the fields. The knowsAbout/sameAs lists are the fields that actually matter most for AI search - they're what assistants use to triangulate who you are and what you're an authority on.
Why the entity layer compounds
Schema, llms.txt and content optimization are all surface signals - they help any given page get extracted. Entity strength is the underlying identity graph: once an assistant has a confident Person/Brand node for you, every future mention across the web strengthens the node. This is why the entity layer compounds and surface optimization doesn't. Full breakdown in our entity SEO for the AI era guide.
Where to put it
- Person schema goes on author bio pages (and can be referenced from Article schema via the author field).
- Brand schema goes on the homepage and About page, often alongside Organization schema (the two are complementary).
- Pair with Organization schema and the llms.txt file.