How it works
Score your brand on five vendor signals (reviews, mentions, entity, freshness, content), then enter your competitors. The simulator generates plausible signal profiles for each competitor and applies the weighting model for each of the four major assistants.
Why this matters
Knowing the right weights tells you where to invest. If Perplexity matters most and your reviews are thin, that is where the next $10k goes. See the full weighting model in our how AI assistants choose citations article.
Ship it
- Validate each signal with the Trust Signal Analyzer.
- Harden the entity signal with the Brand Entity Builder.